The Agentic
CMO.
The age of marketing automation is ending. The era of marketing autonomy has begun.
Second edition. June 2026.
Five anchor concepts.
Five ideas run through the book. They're how I think about a marketing function whose colleagues are now partly machine.
- 01
From automation to autonomy
Why workflow software taught us the wrong lessons, and what an agent on the org chart actually changes.
- 02
The marketing operating system
How to redesign the CMO’s function — strategy, brand, demand, ops — when agents are first-class participants.
- 03
Briefs become contracts
A brief written for an agent is not a brief written for a human. The discipline of specification, replayed.
- 04
Trust, attribution, and the audit trail
Governance for marketing organisations whose decisions are partly machine-authored.
- 05
The leader’s posture
What it means to manage a team you cannot see, that does not sleep, that asks you to be precise.
24
production-ready prompts.
Each chapter ends with one or more Activate This prompts — production-ready instructions you can copy directly into Claude or ChatGPT and run on Monday morning.
The full set lives at /prompts, free to use with or without the book. Filterable by theme and chapter, copy in one click, open straight into a fresh Claude or ChatGPT session.
Francesco Federico.
Global Chief Marketing Officer, Author of The Agentic CMO, Cited. and the weekly newsletter Chronicles of Change.
Available worldwide.
Chronicles
of Change.
Weekly commentary on agentic marketing — what is happening, what is being deployed, and what you should do about it.