Privacy Policy

Last updated: 26 March 2026

1. Who we are

This website (the-agentic-cmo.com) is operated by Francesco Federico ("we", "us", "our"). It promotes the book The Agentic CMO and provides related content. If you have questions about this policy, contact us at [email protected].

2. What data we collect

We collect minimal personal data:

  • Email address — if you submit the pre-order notification form. This is processed by FormSubmit.co on our behalf.
  • Usage data — standard web analytics (page views, referrer, browser type, country) collected by Cloudflare. This data is aggregated and does not identify you personally.

We do not use cookies for tracking. We do not use third-party advertising or remarketing services.

3. How we use your data

We use the data we collect to:

  • Notify you when the book is available for pre-order or purchase (if you opted in)
  • Understand how visitors use the site so we can improve it
  • Maintain the security and performance of the website

4. Legal basis for processing

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we process your personal data on the following bases:

  • Consent — when you submit your email address via the notification form, you consent to us contacting you about book availability.
  • Legitimate interests — aggregated analytics help us improve the website. This processing is minimal and does not override your rights.

5. Data sharing

We may share your data with:

  • FormSubmit.co — processes form submissions on our behalf
  • Cloudflare — hosts the website and provides aggregated analytics

We do not sell, rent, or trade your personal data to third parties. We do not share your data with advertisers.

6. Data retention

We retain your email address until the book launch notification has been sent and for a reasonable period afterwards (no longer than 12 months), unless you request deletion sooner. Aggregated analytics data does not contain personal information and may be retained indefinitely.

7. Your rights

Under UK GDPR, you have the right to:

  • Access — request a copy of the personal data we hold about you
  • Rectification — ask us to correct inaccurate data
  • Erasure — ask us to delete your data ("right to be forgotten")
  • Withdraw consent — at any time, without affecting the lawfulness of processing before withdrawal
  • Object — to processing based on legitimate interests
  • Data portability — receive your data in a structured, machine-readable format
  • Lodge a complaint — with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, email [email protected]. We will respond within 30 days.

8. International transfers

Our website is hosted on Cloudflare's global network. Form data may be processed by FormSubmit.co, which operates internationally. Where personal data is transferred outside the UK, appropriate safeguards are in place in accordance with UK GDPR requirements.

9. Children's privacy

This website is not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

10. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

11. Contact

For any privacy-related queries:
Francesco Federico
[email protected]
francescofederico.com

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